Click Edit Profile and inspect the large white box that begins with your Current job positions. If you completed the previous information described in my blogs, Past jobs, Education, and Websites should be listed. If you have a Twitter account, you can add that next.
Public Profile. At the bottom of the box, Public Profile permits you to set up your own personal LinkedIn URL link. Why? you ask. Colleagues can click directly to your profile. Just add it to your signature line. After your title, institution, e-mail, phone, and URLs for your Websites and blog, tack on the LinkedIn URL. You want to make it easy for colleagues and clients to see your credentials and contact you. If they can’t find you, they’ll pick someone else.
Update box. While you’re at the top of your profile, you will notice a white box under your name and location box. In the bottom right, it says Post an Update. When you click that Post, you can announce your professional activities to your network. For example, you can post blog titles (as I do regularly), research activities, attendance at a conference, a new article or book, recent surgeries, dental appointments, and any other info you want your connections to know. When you post your “tweet-size” message, it will be sent automatically to your connections, if you pick that option. In fact, you can have your actual (Twitter) tweets appear regularly in this update. It is recommended that you post updates a few times a week to raise your LinkedIn rank in Google, which is most everyone’s goal in life.
What’s Next? What’s missing in your profile? A PhD from Harvard? A thousand connections? You’re getting close. It’s Recommendations by employers and colleagues who praise your performance and production. You need 3 to complete your profile. How do you get these recommendations? That’s next.
COPYRIGHT © 2010 Ronald A. Berk, LLC
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