Tuesday, November 3, 2009

What Are the MOST EFFECTIVE STRATEGIES to Obtain 80%+ Response Rates with Online Student Evaluations?

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Based on the Top 10 List of Strategies in my previous blog, which ones did you pick as MOST EFFECTIVE? Oh, you didn't read my previous blog. Shame, shame. Is this your 1st blog reading? Well, congrats! Welcome to Berk's BlogWorld. I hope you find it informative and fun!

For those of you who did peruse my Top 10, what did you pick? Let’s examine the evidence and see whether you get the prize. (SIDEBAR: “Yo, Blogboy, you didn’t say a prize was involved!” Oops, sorry. It was an afterthought.)


To date, the evidence indicates that students must believe (Do you believe? Kinda like Peter Pan!) that the results will be used for important decisions about faculty and courses in order for the online system to be successful. When faculty assign students in class to complete the evaluation with or without incentives, response rates are high. Finally, withholding early access to grades is supported by students as highly effective, but not too restrictive. This “withholding” approach has been very successful at raising response rates to the 90s at several institutions.


These strategies have boosted response rates into the 80s and 90s. It is a combination of elements, however, as suggested above, that must be executed properly to assure a high rate of students' return on the online investment. The research base and track record of online student ratings belies “low response rate” as an excuse for not implementing such a system in any institution.


While the combo strategy is recommended, there is one BEST technique among the top 10 that can really spike your response rate. It will be examined in the next blog.

Let me know if you have tried other strategies that have worked in your evaluation system.


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