Here is a list of the Top 10 most effective strategies to get 80%+ response rates for online student ratings (Berk, 2006; Johnson, 2003; Sorenson & Reiner, 2003):
10. Faculty communicate online and face-face to students the importance of their input and how the results will be used
9. Ease of computer access for all students
8. Assurance of anonymity
7. Convenient, user-friendly online system
6. Provide easy-to-understand instructions on how to use the system
5. Administration and faculty strongly encourage students to complete forms
4. Faculty “assign” students to complete forms
3. System withholds students’ early access to final grades
2. Faculty provide extra credit or points
1. Faculty provide positive incentives (aka assorted bribes, such as requiring students to pick-up dry cleaning and take dog to the vet)
This is quite a laundry list of techniques. Is there any single practice that has a proven track record of success? Yup. That one is even more top-secret and a higher security “code chartreuse” technique than the others. It will be revealed in my next blog. Stay tuned.
COPYRIGHT © 2009 Ronald A. Berk, LLC
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