“HOW DO YOU BUILD A CREDIBLE AND SALABLE LinkedIn PROFILE? Experience & Education”

Begin in Edit Profile mode. Now you can add your job experience and all of your degrees.

Experience. Click Edit. Starting with your most recent previous job, prepare your job profile similar to your profile you already wrote with Company Name (Institution), Website, Industry from dropdown, current job Title, Time Period, and a Description of your job responsibilities. Save Changes.

Repeat for each job. Click Add a Position. Include significant and relevant jobs. For example, skip reporting your stint as a Capital One Viking, but DO include your visiting professor position at the University of Siberia. You can add your acting jobs under Interests.

Education. Click Edit. Starting with your most recent degree, pick Country, State, and School Name from dropdown lists, then fill-in Degree, Field of Study (Major and Minor), Dates from dropdown, Activities; Societies. Click Save Changes


Repeat for each degree chronologically. Click Add a School. Make sure to include special certification programs and other significant educational training at accredited institutions and fly-by-night mail-order diploma factories.

What’s Next? As of 2 months ago, this would have been pretty much the meat of your profile. However, Surprise! Surprise! Academicians and vegetarians throughout the universe, guess what? LinkedIn added sections on Publications, Certifications, Patents, etc., basic material that we normally include on our institutional Website and CV. My next blog will address these sections.

COPYRIGHT © 2010 Ronald A. Berk, LLC

“HOW DO YOU BUILD A CREDIBLE AND SALABLE LinkedIn PROFILE? Brief Profile”

So far, you should have completed Snapshot and Photo. Under Profile, click you know what: Edit Profile mode.

Brief Profile: The next white box is a brief profile of your current and past job titles, education, recommendations and connections when you start accumulating them, your business, blog, and other Website links, Twitter link, and personal LinkedIn URL.

Current. For now, just click Edit to the right of Current and plug in your Company Name (Institution), Website, Industry from dropdown, current job Title, Time Period, and a Description of your job responsibilities. Spend time drafting a clear and succinct portrait of your job tasks and accomplishments in the description box. When you’re done, click Save Settings.

If you have a 2nd job, for example, you’re a professor Mon.–Fri. and an NFL quarterback on Sun., repeat the entry for that position so both will be listed.

All of this information will appear below under Experience, but your Title(s) will appear in this profile box. Ignore everything else in the box for the time being.

What’s Next? Let’s move on to one of the most critical parts of your profile: Summary box. If you want to start drafting that material, do it. I’ll give you some pointers in my next blog.

COPYRIGHT © 2010 Ronald A. Berk, LLC