As you are conceptualizing your masterpiece, you should be aware of 4 major trends in book publishing:
1. publishers are moving toward “Print on Demand” (POD), instead of printing several thousand copies and storing them in their warehouses, to cut costs,
2. there is a constantly increasing demand for electronic versions of “print” books, such as e-books, Amazon’s kindle books, and audio books, so that both print and/or electronic books will be published,
3. nonfiction book lengths, with the exception of textbooks, are decreasing (100-200 book pages can become best sellers), inasmuch as publishing costs, book prices, time constraints, and a visually-oriented younger market of Net Geners are pushing for “quick reads,” and
4. the availability of online marketing through Amazon, social media, and blogging is cracking the traditionally, hard-to-crack world of bricks-and-mortar bookselling and multi-hyphenated words; book shopping online is BIG business.
My next blog will examine your options for book publishing in today’s marketplace, including the differences between trade and academic publishing.
COPYRIGHT © 2009 Ronald A. Berk, LLC
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