Sunday, August 16, 2009

Surveys of the Net Geners: How Do We Know So Much about Them?

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Over the past decade as the Net Geners were maturing, graduating high school and college, and entering graduate school or the workforce, they were surveyed and studied by several researchers. In fact, this generation has been scrutinized, interviewed, surveyed, poked, and prodded more than any previous generation. Their characteristics have been reported in more than 30 books and scores of articles. The research evidence upon which many of those publications were based was drawn from the following 10 surveys:
· EDUCAUSE (Fraud, 2000; Oblinger, 2008b; Oblinger & Oblinger, 2005b)
· College Students’ Perceptions of Libraries and Information Resources Survey (Online
Computer Library Center [OCLC], 2006)
· Greenberg Millennials Study (Greenberg & Weber, 2008)
· Higher Education Research Institute (UCLA) American Freshman Survey (Pryor et al.,
2009)
· National Center for Education Statistics (NCES, 2002)
· Net Generation Survey (Junco & Mastrodicasa, 2007)
· The Net Generation: A Strategic Investigation (Tapscott, 2009)
· Nielsen NetView Audience Measurement Survey (Cashmore, 2009; Ostrow, 2007)
· Pew Internet and American Life Project (Horrigan, 2006; Horrigan & Rainie, 2005)
· Technological preparedness among entering freshman (Sax, Ceja, & Terenishi, 2001)

There's plenty of reading to do on this generation of students. If you want it boiled down, keep reading my blogs. I am trying to synthesize the pertinent findings from the above sources.

COPYRIGHT © 2009 Ronald A. Berk, LLC

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